1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? 3. Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want? Starbucks Venti Social Responsibility and Brand Strategy Starbucks with its possession of substantial and satisfactory levels of market share along with brand-loyal customers will have potential to sustain itself even in pandemic situations like COVID-19. The recovery from the period of global recession by the organization is evidence of the organization to be resilient towards failures like not earning enough profits or no profits at all. Revenue growth has always been and will always remain a major factor for organizations like Starbucks to ensure that such organizations survive. The transition of customers to ordering and consuming online from physically visiting and purchasing products of Starbucks must be considered seriously by the organization for growth in future. The activities related to community development and assisting the underprivileged by Starbucks will be important for the development of its positive image. There has been excessive concern shown by Starbucks with social responsibility because of the fear of being criticized by the general public, the customers, the competitors, as well as the social media personnel on failure of maintaining social responsibility (Kim et al., 2020). This is because if there is no or less concern shown by Starbucks with social responsibility; there can be chances of the development of negative publicity of the company for not fulfilling its duties aligned towards Corporate Social Responsibility (Ferrell et al., 2018). However, emphasizing focus on social responsibility by Starbucks will always imply that the organization will earn nonfinancial rewards like appreciation from the general public, the customers, as well as the social media personnel (Bianco, 2020). There can also be financial rewards earned by Starbucks because of showing high levels of concentration and emphasis on social responsibility. This is because there can be customers not showing disagreement with the pricing range of Starbucks because of considering the products of Starbucks to be filled with activities related to CSR. The actions implemented by Starbucks from the time of its inception have been mostly in business practices which can be considered